Branding is as simple and as essential part of a business as the products or services for sale, and the customers who buy them.
Somehow, the whole subject has become horribly complicated and confused. This seminar is designed to clear up exactly what branding is, how it works, and how you can develop a proper brand of your very own.
It is not only a unique take on the subject, this branding seminar is also a lot of fun to work with.
Charley provides a checklist of the seven things your brand needs to be; and the seven things that kill brands dead in their tracks.
This seminar will give everyone the basics; and help your team test the health of your company's current brand.
You can use this workshop version of this session to develop a brand from scratch... by the time we are finished your team may actually have your company’s next real brand sitting right in front of them. If not, at very least, you will have all the tools you need to create one.
This session is what Charley calls his "jewel in the crown".
who can benefit
The entire company.
This is a seminar for everybody, from the CEO right down to the mail clerk. After you have attended, you will understand exactly why.
• seminar version duration 90 minutes