creative communications seminar

We are born with the ability to communicate; we get good at it in the first years of our lives; and then it seems, we forget all about it.

But more and more, businesses are realising the importance of quality communication with their customers and prospects.

Take a deep breath and go right back to the beginning to discover what communication really is; as Charley Holland introduces your team to the tools and techniques of master communicators... It's about all the stuff you already do, but never consciously had a name for.

By analysing examples of great communications from other companies in other markets and outlets, your team will be able to make their own conclusions about how great communications are structured.

Take this understanding and apply it to your company’s promotion, marketing, advertising, sales collateral, emails, call centres, website, social media (etc) and you will be able to improve the effectiveness of any message; and build truly effective communications from the ground up.

After this seminar, you and your team will know and have a shared, common language to describe what makes a message work and what makes it a flop... whether it's good to go; or needs to go back to the drawing board.

who can benefit

This seminar is for anyone in your company involved in communicating with your customers, prospects and/or clients. This is not just for the writers and creators in your business, it's for the approvers and the distributors of your message as well.

• marketing
• sales
• writers, emaillers
• telemarketers and call centre staff
• managers
• associated agencies and freelancers
• any brief givers and/or final approvers (to staff and agencies)

details

• duration 90 minutes, with break.
• selected notes distributed on completion

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